“Our experience of fashion is changing. In these times of instant, digitally-fuelled information, the fashion image is no longer confined to the static world of the printed photograph. Today we are confronted with a dramatic new fashion universe, where photography, film, performance, music, art and technology combine to create an infinitely richer landscape”.
Nick Knight’s SHOWstudio exhibition at London’s Somerset house celebrates nine years of his incredible website, SHOwstudio.com. Aiming to demystify the creative process of fashion through his pioneering forms of internet technology, the exhibition takes you through a selection of his most thought-provoking ideas and projects.
Voyeurism at its best, expect films of sleeping models dressed for a fashion shoot, voicemails live from fashion week and a rare insight into Alexander McQueen at work. The video room features a truly awe-inspiring collection of films that are a definite highlight of the exhibition. SHEENA IS A PUNK ROCKER shows a topless Kate Moss jumping manically around a set looking a little bit awkward. Her surprisingly intimate role in the film perhaps explains why it became the most viewed film on SHOWSTUDIO.COM, receiving half a million visits in the first 24 hours. MAKE UP YOUR MIND features Maison Martin Margiela’s SS09 collection with two naked dancers and a coat made from wigs. Sounds interesting? It definitely shouldn’t be missed.
We ended our visit with an unforgettable film by GARETH PUGH, presenting his autumn / winter 09 collection. Using just one model, Natasha V, the film combined a dramatic soundtrack alongside a series of emphatic images and digitally manipulated effects. Showcasing Pugh’s creative vision in a truly outstanding piece of film, it acted as the perfect end to one of the most inspiring exhibitions I have seen all year.
Watch Gareth Pugh's film at: http://www.youtube.com/watch?v=5C_LMYdKzWY
SHOWstudio – FASHION REVOLUTION is running until December 20th 2009